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SELECTBIO Conferences Lab-on-a-Chip and Microfluidics: Companies, Technologies and Commercialization

Mary Buchanan's Biography

Mary Buchanan, Director of Marketing, Symbient Product Development

Mary Buchanan has been leading product development and marketing teams for over 20 years in the Life Sciences area. Programs include DNA microarrays, quantitative PCR, DNA cloning and proteins expression products and platforms while she was at Stratagene, Invitrogen and Life Technologies. At Life Technologies, she worked with IDEO to create training and implementation programs to integrate Design Thinking methodologies into the product development life cycle. Currently, she is Director of Marketing at Symbient Product Development.

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5 Ways Your Product Development Can Fail – And How to Avoid Them

Tuesday, 3 October 2017 at 16:15

Add to Calendar ▼2017-10-03 16:15:002017-10-03 17:15:00Europe/London5 Ways Your Product Development Can Fail – And How to Avoid

Once the assay is designed, there are still many challenges in your path to creating an automated commercial product.  After completing over 300 projects since 2004, Symbient Product Development has successfully helped clients navigate through this process.  In this presentation, we will highlight the top 5 pitfalls of device development and present the best ways to avoid these problems.

Add to Calendar ▼2017-10-02 00:00:002017-10-04 00:00:00Europe/LondonLab-on-a-Chip and Microfluidics: Companies, Technologies and